zeitgeist magazine

As part of their Texworld USA trade show, Messe Frankfurt produces this publication that acts as both program guide and editorial companion piece. Using the look and feel of trade show graphics that I produced, this magazine was designed as an extension of the experience for the Winter 2020 show.

art direction, graphic design, publication design, typography

Known as the "spirit of the times," each unique edition of Zeitgeist spotlights what’s ahead for the coming show. This edition of Texworld USA and Apparel Sourcing USA focused on innovation through the day’s fabrics, and much more.

The brief on this project was to push this even further than it had been previously. Opting for more of a sleek, high-end magazine execution—as opposed to the traditional brochure approach—was key.

The final result required careful attention to typography and the organization of large amounts of information, while maintaining an aspirational feel that would entice recipients to repeatedly pick up, read and be inspired by this new issue of Zeitgeist.

Zeitgeist Magazine

zeitgeist magazine

As part of their Texworld USA trade show, Messe Frankfurt produces this publication that acts as both program guide and editorial companion piece. Using the look and feel of trade show graphics that I produced, this magazine was designed as an extension of the experience for the Winter 2020 show.

art direction, graphic design, publication design, typography

Known as the "spirit of the times," each unique edition of Zeitgeist spotlights what’s ahead for the coming show. This edition of Texworld USA and Apparel Sourcing USA focused on innovation through the day’s fabrics, and much more.