vinyl emergency

Vinyl Emergency is a podcast thing (#IYKYK). It’s an S.O.S. It’s your podcast source for stories and memories from musicians, and those within the vinyl industry sharing how the LP has shaped their lives and careers! After doing graphics with the existing brand assets for some time, I was asked to completely redesign the brand and come up with a new look for podcast graphics. To say this was a fun project right up my alley is an understatement.

art direction, branding, graphic design, illustration

Musicians, album collectors, record label owners, designers and beyond describe how the influential medium of vinyl has impacted them.
Aside from  giving the look and feel of the podcast an update, the strategy here was to give VE a recognizable mark and identity system that the name of the podcast implies.

Several assets were created to tell a different story and serve the various needs of the brand. This included a different look for re-airings of older episodes or the need for flexibility when promoting each episode on Instagram verses Twitter and so on. Additionally, some fun elements were leveraged for ancillary items such as downloadable device wallpapers and more.